{"id":2656,"date":"2014-03-11T13:03:01","date_gmt":"2014-03-11T13:03:01","guid":{"rendered":"http:\/\/fluffytech.co.uk\/fluff\/?p=2656"},"modified":"2018-09-21T16:39:36","modified_gmt":"2018-09-21T15:39:36","slug":"seo","status":"publish","type":"post","link":"https:\/\/www.fluffytech.co.uk\/fluff\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2657\" src=\"https:\/\/www.fluffytech.co.uk\/fluff\/wp-content\/uploads\/8d3f9480c53959ceb33ffb0f2c157761.jpg\" alt=\"8d3f9480c53959ceb33ffb0f2c157761\" width=\"710\" height=\"472\" title=\"\" srcset=\"https:\/\/www.fluffytech.co.uk\/fluff\/wp-content\/uploads\/8d3f9480c53959ceb33ffb0f2c157761.jpg 710w, https:\/\/www.fluffytech.co.uk\/fluff\/wp-content\/uploads\/8d3f9480c53959ceb33ffb0f2c157761-320x213.jpg 320w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/p>\n\n      <div class=\"video-wrapper\">\n        <div class=\"video-container\">\n          <iframe src=\"\/\/www.youtube.com\/embed\/BNHR6IQJGZs?rel=0&showinfo=0&modestbranding=1&wmode=transparent&theme=light\" frameborder=\"0\" allowfullscreen><\/iframe>\n        <\/div>\n      <\/div>\n    \n<p>Read this excellent MOZ\u00a0 <a href=\"http:\/\/moz.com\/beginners-guide-to-seo\" target=\"_blank\" rel=\"nofollow noopener\">Beginners guide to SEO<br \/>\n<\/a>Test your site with <a href=\"http:\/\/www.seo-browser.com\" target=\"_blank\" rel=\"nofollow noopener\">SEO-browser.com<br \/>\n<\/a><\/p>\n<p>Specify your KEYWORD. Use your KEYWORD in your Title, near the beginning,\u00a0, brand name last. Use your keyword in the alt description for an image.<\/p>\n<p>USE absolute links not relative links.<\/p>\n<p>GOOD: www.fluffytech.co.uk\/SEO<br \/>\nBAD: \/SEO<\/p>\n<p>Scrapers on the web will steal and re-publish content without editing, and thus, by including links back to your site, and the specific post you&#8217;ve authored, you can ensure that the search engines see most of the copies linking back to you (indicating that your source is probably the originator). To do this, you&#8217;ll need to use absolute, rather that relative links in your internal linking structure. Thus, rather than linking to your home page using:<\/p>\n<p><code><strong>&lt;a href=\"..\/&gt;Home&lt;\/a&gt;<\/strong><\/code> You would instead use: <code><strong>&lt;a href=\"htts:\/\/www.fluffytech.co.uk\"&gt;Home&lt;\/a&gt;<\/strong><\/code><\/p>\n<p>This way, when a scraper picks up and copies the content, the link remains pointing to your site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is it?<\/p>\n","protected":false},"author":6,"featured_media":2657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[35,1,58,41],"tags":[],"class_list":["post-2656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fluffy-tech-tips","category-random-mix","category-tools","category-wordpress",""],"_links":{"self":[{"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/posts\/2656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/comments?post=2656"}],"version-history":[{"count":0,"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/posts\/2656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/media\/2657"}],"wp:attachment":[{"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/media?parent=2656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/categories?post=2656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/tags?post=2656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}