{"id":6437,"date":"2019-05-22T16:45:08","date_gmt":"2019-05-22T15:45:08","guid":{"rendered":"https:\/\/www.fluffytech.co.uk\/fluff\/?p=6437"},"modified":"2023-11-17T19:06:49","modified_gmt":"2023-11-17T19:06:49","slug":"work-that-re-brand","status":"publish","type":"post","link":"https:\/\/www.fluffytech.co.uk\/fluff\/work-that-re-brand\/","title":{"rendered":"Work that re-brand"},"content":{"rendered":"

Mostly when I see a re-brand, my reaction is… whhhhaaaaat? How much did that cost? – and why? Why change it?<\/p>\n

WTF @britishtelecom?<\/p>\n

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And then I saw this!!<\/p>\n

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Before:<\/h1>\n

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After:<\/h1>\n

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It’s sooooo good… don’t take my word for it… have a look at what Brand New<\/a> have to say about Landor’s incredible work<\/a>. Congratulations to Abi Singmin, friend of fluffytech who modestly admits to playing a small part in this identity overhaul.<\/p>\n

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Oh… did I mention how good the animation is?<\/p>\n

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Further reading: General Electric Brand Evolution<\/a><\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

When re-branding actually works…<\/p>\n","protected":false},"author":6,"featured_media":6438,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,66,471,441],"tags":[],"class_list":["post-6437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-random-mix","category-animation","category-brand-evolution","category-brand-identity",""],"_links":{"self":[{"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/posts\/6437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/comments?post=6437"}],"version-history":[{"count":0,"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/posts\/6437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/media\/6438"}],"wp:attachment":[{"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/media?parent=6437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/categories?post=6437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fluffytech.co.uk\/fluff\/wp-json\/wp\/v2\/tags?post=6437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}