Read this excellent MOZ Beginners guide to SEO
Test your site with SEO-browser.com
Specify your KEYWORD. Use your KEYWORD in your Title, near the beginning, , brand name last. Use your keyword in the alt description for an image.
USE absolute links not relative links.
GOOD: www.fluffytech.co.uk/SEO
BAD: /SEO
Scrapers on the web will steal and re-publish content without editing, and thus, by including links back to your site, and the specific post you’ve authored, you can ensure that the search engines see most of the copies linking back to you (indicating that your source is probably the originator). To do this, you’ll need to use absolute, rather that relative links in your internal linking structure. Thus, rather than linking to your home page using:
<a href="../>Home</a> You would instead use: <a href="htts://www.fluffytech.co.uk">Home</a>
This way, when a scraper picks up and copies the content, the link remains pointing to your site.
